Copywriting Course
Master copywriting that seizes attention, drives sales, and leaves customers craving more.
Learn how to turn bland sentences into magnetic narratives that connect deeply with your audience.
Discover the psychology behind consumer buying choices and craft persuasive messages to increase sales.
Complete Curriculum
14-16 hours (3 Modules, 14 sessions)
Online
Instructor-led pre-recorded sessions
Tech Requirements
a smartphone, or laptop/desktop computer with a minimum of 4GB RAM, and 256GB SSD or 500GB HDD
Easy to understand and use
“I used to sweat blood trying to write blog posts that people want to read 😓 This course? It completely changed the way I do things. The teachers explain copywriting in a way that's easy to understand and use 🥰”
Mercy W.
Very informative!
“I am at chapter 2 now. So far I think it's really good. Very informative, and interesting! (not boring at all) The way it has been put together is really good. It keeps you interested and makes you want to go further. I am really enjoying this 👏🌻 Forever thank you”
Nicolette M.
Got a raise!!!
“I was okay as a copywriter. But SEO? That was my beginner mode weakness. I learned how to sprinkle keywords into my writing without making it sound weird or forced. That means more leads, more sales, and everyone’s happy – especially me and my bank account 😅 Thank you!”
Brian O.
What We Offer
Industry-relevant case studies
from successful local and global campaigns, including our websites that generate 1 billion+ views annually
Opportunity of internship
and a private session dedicated to the client acquisition strategies, CV consultation*, professional certificate
Competitive and marketable skills
that are in demand across various digital industries. Earn from $700 per month
Closed community
for students to connect with each other and industry professionals*
Support 24/7
even after the course completion*, including lifetime access to updated materials and resources
Practical Application and portfolio
to showcase your skills to potential employers or clients in Nigeria and Kenya
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Abiola’s works have appeared in Punch, The Nation, Tribune, The Cable, Sahara Reporters and others. In 2024, he was appointed into its Africa Advisory Council Board by INMA.
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Awards: Mile Media Award, Kwame Karikari Fellowship.
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Under Julia’s guidance, TUKO.co.ke was recognised as the best digital news platform (2019, 2021) and ranked first with the highest reach in the country according to Reuters (2024).
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Awards: SOMA Award, Top 25 Women in Digital (2021), WAN-IFRA Fellow (2023), Kenya Editor's Guild, Pioneer/Trailblazer Award (2023)
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Rianette has 15 years of experience in journalism, namely in Caxton & CTP Publishers and Printers group (Highway Mail, Northglen News, Queensburgh News and Witbank News)
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She successfully completed Journalism AI Academy by the Google News Initiative at LSE and Reuters Introduction to Digital Journalism.
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Samuel has over 12 years of experience in print and digital journalism (Graphic Communications Group Limited, The Mirror, Daily Graphic, Graphic.com.gh)
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He graduated from the Ghana Institute of Journalism in 2010, University of Media, Arts and Communications in 2016 and University of Ghana (MSc. International Business) in 2023.
Course Curriculum
Introduction to Copywriting
Identify popular copywriting genres/platforms
Learn basic elements of any text and elements of the plot
Delve into the core principles of effective copywriting
Mastering Tone and Style
Identifying and adapting tone and style to target audience and brand voice
Creative writing: The Seven Basic Plots by Christopher Booker and Kurt Vonnegut's 5 story arcs
Practical exercises and feedback on developing a unique writing voice
Writing from the heart and editing with no mercy
Сrafting a Captivating Copy
Dealing with Writers Block: 10 idea generation practices and how they work
The art of writing attention-grabbing headlines, captions and hooks
Master the power of storytelling and emotional connection in your writing - copywriting triggers
Writing from the heart and editing with no mercy
Analyzing Successful Copywriting Campaigns
Case studies of iconic copywriting campaigns across different industries
Copywriting mistakes to avoid: learn from veterans of sale copies. Strong and weak writing
Mastering the Art of Copywriting
Key Competences
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Storytelling
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Effective Communication
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Creative Writing Techniques
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Overcoming Writer's Block
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Headline and Hook Writing
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Emotional Connection in Writing
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Tone and Style
Unlocking the Psychology of Persuasion
Dive into consumer psychology and the triggers that motivate action
Tailor your copy to resonate with specific demographics and needs.
Social Media Copywriting
Demystify different platforms (TikTok, Instagram, X, LinkedIn) and their unique audiences
Mastering storytelling for social media
Practical exercises and feedback on developing a unique writing voice
Call to Actions that convert
Trendjacking and Viral potential
Copy that Sells
Landing Pages and UX copywriting
Email marketing
Product descriptions
SEO Copywriting Essentials
Understanding the basics of search engine optimization (SEO)
Incorporating keywords into copy
Strategies for optimizing content for user's intent
Leveraging AI and other tools for Efficient Copywriting
Explore the landscape of AI copywriting tools and their capabilities
Learn how to use AI tools effectively to supplement your creative process
Understand the limitations of AI
Copywriting Toolkit
Measuring and Refining Your Copy
Learn A/B testing methodologies and set up basic tests for your copy
Analyze test results and refine your copy based on data-driven insights.
Compliance and Legal Aspects of Copywriting
Understanding the guidelines and policies set by Google and Meta
Understand the importance of disclosing sponsored content and influencer partnerships clearly
Copyright, Plagiarism and other things to avoid
Fact-checking tools
Writing for Conversions: From Words to Impact
Key Competences
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Social Media Copywriting
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Traffic Generation
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Copywriting for Sales
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SEO Copywriting
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AI tools
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A/B Testing and Data Analysis
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Compliance policies
Build Your Portfolio and Brand
Strategies for creating a compelling portfolio that showcases your copywriting skills and expertise
Learn how to present your portfolio professionally and attract potential clients
Client Acquisition Strategies
Navigating freelance marketplaces, job boards, and networking events to land your first copywriting job
Crafting winning proposals and pitches to attract clients and secure projects
Negotiate rates and contracts confidently with potential clients
Building Your Network
Connect with other copywriters and build mutually beneficial relationships
Strategies for expanding your client base, increasing your rates, and achieving long-term success
Launching Your Copywriting Career
Key Competences
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Skills/expertise presentation
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Client Acquisition Strategies
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Rates negotiation
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Networking
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Pitches and scripts to win any client
Get Certified!
Affordable Pricing Plans*
Standard
Save up to 85% if you enroll now!
Premium
Save up to 65% if you enroll now!
Gold
Save up to 60% if you enroll now!
Bonus materials (Gold & Premium)
Deepen your knowledge and skills with additional course materials! Explore our curated selection of supplementary resources designed to complement your learning experience
Lists of AI tools for visuals, interactive data visualization tools, copyright-free visual resources, the best portfolio building templates tools, list of experts in the industry
Most effective headline formulas, content plan ideas for Instagram, Facebook, TikTok for any business, best email marketing scripts and formulas, SEO task description template and article example, pitches scripts, proposals and templates
Legal Compliance checklist, AI prompts for copywriting, cognitive biases and heuristics guide
Online self-paced course
Works on all devices
Certificates provided online
Get immediate life-time access on purchase
Lengthy
Lack of Focus
Expensive
Theory
Slow career kick-start
Specific, flexible and concise
Targeted skills
Affordable
Practicality
Fast-track your dream job
Is this for you?
I’m a Student/Graduate who needs practical skills to enter the competitive job market
I’m a Freelancer who has been in the field for a while, but I’m not sure how to attract clients and build a strong portfolio
I’m a Content Creator/Blogger and I want to earn more, but I am not sure how to market it and create content that resonate with my audience
I’m a Marketing Specialist and I’m expert in my field, but I do not know how to enhance my marketing strategies and create compelling content
I’m in a different industry, but I want to unravel the mystery of digital marketing
