Case Study

How a Leading Betting Brand Scored Big with Legit.ng's Partnership

This case study reveals how a leading betting brand partnered with Legit.ng to harness the power of the anchor banner for both immediate conversions and long-term brand recognition.

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What are the challenges?

When it comes to betting companies, the main goal is to drive traffic, get users to sign up, and ideally, make deposits. Naturally, most of these companies focus on high click-through rate (CTR) ad formats, believing that that is the way to go. They often overlook other banner formats that may appear less flashy. However, this segment works wonders in building long-term brand recognition.
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We are going to show you how a leading betting brand partnered with Legit.ng and used the anchor banner to good effect.

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CTR 0.3-0.4%

Anchor Banner: The Smarter Bet

Betting companies yearn for the highest CTR possible, but the truth is that users rarely click on an ad or sign up at first. You need to be in front of them multiple times before they take action. That’s where anchor banner comes in.

Multiple points of engagement elicit more trust
Marketing is not about getting someone to click immediately when they see one’s banner. It is about repeatedly showing up in front of them and subtly building trust. It makes sense when one’s target sees the banner in the morning while commuting to work, then again during lunch, and by the evening whilst returning home. Then, they are finally ready to take action because their favourite football team is in action tomorrow, and they want to place a bet. Anchor banner is perfect here, as it stays visible without being offensive.
Affordability and Consistent Exposure
To be realistic, it is not every campaign that has the budget for premium ad placements. Anchor banner is cheaper, still, it gets a lot of visibility due to the fact that it sticks to the bottom of the page, keeping your brand front and center throughout the user’s browsing experience. It is the perfect way to remain in the user's mind at an affordable rate.
How Users Really Make Decisions
It is not likely that people will register on a betting site after just one impression. It takes time. First, they noticed the banner and probably ignored it. They see it again later—this time, it sticks. By the third or fourth time, they have viewed it enough times that they trust the brand. This is what the anchor format does best: keeps showing up until the user finally takes action.

What We Did with the Client

Initial Impressions

3,000,000
Campaign Duration

September 1, 2024 - October 2, 2024

In just eight days, the client was already seeing positive results, prompting them to increase the budget and add another 1,500,000 impressions. And then, just 11 days later, they did it again. And again, after another 10 days! In the end, the campaign's budget was 2.5x higher than the original agreement.
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We ended up delivering a total of 5,900,000 impressions over the campaign’s run. While we cannot share the exact number of registrations due to the client’s confidentiality and all, here is the kicker: the client immediately signed up for a second campaign for 13,500,000 impressions.

So, be rest assured that it worked.

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Why Brands Love Display Banners

Cost-effective

You don’t have to break the bank to get amazing results.
Brand Visibility

These banners keep your brand in front of users all through their day without being too forceful.
Repetition

Betting is a long game. Multiple exposures build familiarity and trust, which eventually leads to users taking action and patronising the brand.

Wrapping It Up

This campaign proved to us that even with a lower CTR, anchor banners can drive great results, especially in the betting world where users need to see your brand many times before they make a move. It is not just about the click—it is about being there when they are finally ready to act.

Would you like to run a campaign like this? Hit up our sales team and let’s get you started!

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